The Spa at the Broadmoor Spa retail and marketing manager: Kara Roberts Location: Colorado Springs, Colorado Hot on the shelf: Somme Institute Why I chose this line: ''We looked at other vitamin lines out there but we felt like Somme had technology and science behind their products to back it up that no one else had.'' Staff feedback: ''They’re the reason that we brought it in. Any product we looked at, we got samples and gave it to the estheticians. They fell in love with it first.'' Marketing techniques: ''We’ve been offering a 10% discount on the whole product line when guests purchase all five, full-size products. Press and arketing are really going to kick off when our season begins April 1.'' The results: ''We’ve only been carrying it for a few months, but feedback has been really positive. Repeat guests have loved it, have continued to use it and have recommended it to friends.''